It also prevents you from the occasional slip-up when you get caught up in other facets of your Digital Marketing For Small Business in Jacksonville and forget all about creating content. As you’re planning, be sure to note upcoming company or local events, webinars, holidays, and any other timely event that’s relevant to your business. But investment in Digital Marketing For Small Business in Jacksonville for startups and smaller businesses is more important by volume, even though in each the budget is limited and every dollar, euro or pound of investment counts.
By creating content that focuses on helping your customers improve their lives (while also remaining relevant to your brand and industry), you can work towards creating a trustworthy brand. With an editorial calendar that covers at least three months of content, you’ll give yourself an opportunity to work ahead of time and establish a regular publishing cadence (which your readers will love and appreciate).
Your website must look good with easy navigation on mobile devices. Visitors must be able to click on a phone number or an email address to contact you. If they have to zoom in or write down the number then you are likely to lose them to a competitor whose site is mobile optimized. The idea is to convert visitors into either a phone call, an email or a walk-in.